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This is really great

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Thanks James, really enjoyed reading this. Just wanted to share some questions, given the budget constraints in sales, promotions, and marketing, will this not slow down growth of DH? especially since a large percentage of their traction is inflated by vouchers and discounts, this could destabilise their unit economics at scale. My second question is on the logic of EBITA and profitability, shouldn't EBITA be based on profitability of revenue rather than profitability of GMV?

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Excellent stuff. Do you have Twitter?

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